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           Technology Portfolio

     Brand Films  •  Case Studies  • Product Marketing Videos • Explainer Videos •  Short Format Ads • Photography  





With more than a decade of experience at the intersection of technology and design, Gusto Media frequently partners with lighting and electronics manufacturers, technology integrators and the architectural and design community to visualize their unique stories and showcase their most spectacular residential and commercial projects. 



"I've been fortunate to have partnered with many talented artists in my career but working with John and Gusto Media as he directed and produced videos for Lutron Residential is among my favorite collaborations. 

John prioritizes a client's needs while creating a tapestry of visuals, sound, and graphics that evoke a brand's beauty and essence". 

- David Speranza / Art Director / Lutron Electronics

     "Working with John Frattasi and his team at Gusto Media was a true pleasure. 

John and his team we not only amazingly easy to work with, but their creativity, insight and advice helped shape the perfect aesthetic ACS was looking for when we hired them for our video marketing efforts. The vision we initially had for our marketing endeavor would not have been fully realized had it not been for Gusto’s unique perspective on our industry. I would highly recommend them to any home technology integrator or manufacturer looking to create an amazing video package for their company." 

- Thomas Clancy / Executive VP / Audio Command Systems

"I contacted John about a project that was still in its infancy. There was no script or concept, just a product and a goal.


From the beginning John helped create the process, guided my creative team through the production of a first-rate video, that elevated my company and helped the manufacturer in his quest to expand in other markets. Their production skills on all shooting sites were exemplary not to mention his ability to visualize the final product. He created a tool that simplifies a very complicated process into a 3-minute video that appeals to sophisticated clients with little time and trade partners that were exposed to a better mousetrap. He is not just hired hand; he became a team member."

Franklin Karp / CMO / Audio Video Systems

"Our video is freak’n amazing!!!! Truly a work of art. Far exceeded my highest expectations. You’re a creative genius, John! And your team is incredibly talented. Can’t wait to share with our design partners! Plus it was so much fun working together. Please put me on your calendar to do another e-home video next year!

- Ben Rosner/ CEO / e-home

“We’ve done 2 videos with Gusto Media and both have been a pleasure to make and the final product was excellent. John was super aligned to all of our legacy social media content and video content, and was able to produce videos that felt right on brand for us. We’ll be using his services many more times in the years to come."

- Bruce Reed / CTO / Cloud9Smart

"I have known John Frattasi for many years and have always been impressed by his creative eye.  He is a true artist in the visual realm.


I always wanted to work with John and his team at Gusto and I finally got the opportunity recently when my firm decided to invest in some videos to further our marketing initiative.


From the start, John brought all guns.  He offered many suggestions during the conceptual phase and after a short period of time we had a plan to create two types of video projects to show us in our best light.


Even though I knew what we were planning I was very impressed when he showed up with the film crew.  That is where I saw some of the Gusto magic.  I watched them film shot after shot for what I learned later was a fully formed vision of how they wanted the videos to look.


Once they started they started the editing process I got excited because I could see what was becoming a great visual piece.  We worked together and they took all my notes with respect to specific details we wanted to accentuate. John wasn’t satisfied, and didn’t stop working until both him and I were very happy with the final product.

I knew they would do a fantastic job and work hard, but my expectations were exceeded ten fold with the final products.  Their great visual sense of framing, color and motion contributed greatly to the look and feel we were trying to achieve. 

I look forward to working with Gusto Media again."

- David Mills / Director/ Kraus Hi-Tech

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